Finding real income reports from successful online personal trainers can provide valuable insights into the potential earnings in the industry. Here’s an overview of what you might expect based on available data and testimonials:
1. Case Studies and Income Reports
Joe Wicks (The Body Coach): One of the most well-known online trainers, Joe Wicks, reportedly made millions through his online fitness business. His revenue streams include online coaching, book sales, and a fitness app. He reportedly earned £9 million in one year at the height of his success.
Kayla Itsines: The creator of the Bikini Body Guide (BBG) and the Sweat app, Kayla Itsines has built a fitness empire. Her net worth is estimated to be over $63 million. Most of her income comes from her app, which charges a subscription fee, along with book sales and social media partnerships.
Jeff Cavaliere (Athlean-X): Jeff Cavaliere, a former physical therapist for the New York Mets, has built a successful online fitness business with his Athlean-X program. While exact figures aren’t public, it’s estimated that his YouTube channel and associated product sales generate millions annually.
Brian DeCosta: Brian DeCosta, a fitness coach and YouTuber, has shared that he has made over $20,000 per month through a combination of online coaching, eBooks, and digital products. His income is bolstered by his large social media following.
Amanda Bucci: Amanda Bucci, a fitness coach turned business coach, revealed that she earned over $1 million in a year from her online coaching programs, digital products, and courses. She shifted her focus to business coaching for fitness professionals, which further increased her earnings.
2. General Income Ranges
Part-Time Online Trainers: Those doing online training as a side hustle often make between $500 to $2,000 per month, depending on their pricing, client load, and additional income streams.
Full-Time Online Trainers: Established online personal trainers can earn anywhere from $5,000 to $20,000+ per month. This depends on the number of clients, types of services offered, and additional revenue streams like online courses, eBooks, or subscription services.
High-Earning Trainers: The top 1% of online trainers who have built large followings and diversified income streams can make $100,000+ per month. This includes income from coaching, digital products, endorsements, and sponsorships.
3. Factors Influencing Earnings
- Client Load: The number of clients an online trainer can handle at once.
- Pricing Structure: High-ticket coaching vs. low-cost group training or digital products.
- Branding and Marketing: Trainers with strong personal brands and effective marketing strategies can command higher prices and attract more clients.
- Diversification of Income: Trainers who offer multiple services, such as coaching, digital products, and online courses, typically earn more.
- Social Media Presence: A large, engaged following can lead to higher earnings through direct sales and sponsorship opportunities.
4. How to Access Real Income Reports
- Blogs and Websites: Some trainers share income reports on their blogs or websites as a way to be transparent with their audience.
- Podcasts and Interviews: Fitness podcasts often feature successful trainers who discuss their earnings and business strategies.
- Social Media: Trainers sometimes share their income results on platforms like Instagram, YouTube, or LinkedIn.
- Courses and Webinars: Some fitness business coaches offer courses where they share detailed income reports and strategies.
These reports and examples can give you a realistic understanding of what’s possible in the online fitness industry. The key takeaway is that success often comes from a combination of effective marketing, diverse income streams, and delivering consistent value to clients.
